The rhetorical situation of the 1960s Folgers commercial is based on the fulfillment of wifely duties. The writer(s) of the this text realized that women were responsible for taking care of their husbands and the home. However, they knew women may have not been able to do everything to their husbands liking. During this time period, women were the main ones keeping the house in order (i.e. cleaning, cooking, keeping up appearances) and may not have had a lot of time to dedicate to little things, such as perfecting their coffee brews. That is why the writer presents Folgers coffee as a solution to figuring out the perfect brewing strategy rather than just an enhancement. The most apparent stasis in this commercial is action. The husband was unhappy because the woman was not fulfilling her wifely duties. A women's wifely duties in that time period were of high value, which is why action is necessary to correct any related issues.
Nicole Armstrong
I agree that the situation is based on an old concept of what the "ideal household" should look like. Folgers is playing to their consumers which in this case is the average middle class american family. They are trying to sell their product by ensuring that it will increase the quality of your life. I mean, how could a family function without Folgers?
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