Both the 60s and 90s ads show
snippets of a regular person’s day. Normally, snippets from a person’s day
wouldn’t be particularly interesting. The ads try to convince us otherwise. Starting
the commercials with a title of their own, just like a TV show would, Folgers promises
to unfold interesting, if not exciting, happenings in the snippets of times in
the characters’ daily lives. The husband’s views in the 60s ad change
drastically—from considering his wife’s coffee murder to considering not having
her coffee a crime. What used to be murder is not murder anymore….instead, its
absence is! All because of Folgers coffee. Can you imagine such a change? It
can come in any form…the 90s commercial shows
it also. The husband surprises his wife, making her breakfast in bed for a
change. It’s Folgers coffee again that does the trick—the wife wakes up by the
smell of the coffee, and, to her delight, finds her husband trying to surprise
her with the delicious Folgers coffee. These are only two daily life scenarios in
the delightful outcome of which Folgers plays its part. There must be others!
--Aayush
--Aayush
Nice analysis. It is interesting to see how businesses try to sell you on the point of "you need this product to be happy." The ads play to our subconscious in how we unknowingly associate the happiness of the actors with the product they are using.
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