The Best Part Of Wakin' Up...

You have most likely heard the old adage, "Style is everything." Well, style may not be everything, but that doesn't mean style wasn't incredibly important to the writers of the 90s advertisement. To begin with, the upbeat background music and the catchy jingle of the 90s ad capture the audience's attention almost instantly. Immediately we feel happy, picturing ourselves in the man's position, quietly sneaking down the stairs trying not to wake our wife. We can almost smell the coffee, and we can hardly wait to surprise her! Finally the moment comes, she's delighted, and we both get comfy sipping our coffee. If only we had some Folgers right now. Of course, some of you reading this are thinking - no way, I wasn't fooled by the lighthearted and arguably cheesy commercial. I never imagined myself as either of the people in the commercial, and I would never be fooled into buying that coffee just because of this ad. But think about the title of this post again. Did you finish the line in your mind? Did you sing the jingle in your head or maybe even out loud? The style used by the writers of this ad was more than just choosing to have a song or creating this short look into a couple's lives. The goal of this advertisement was not to make you believe you were that man or woman. But imagine walking down the coffee aisle in the supermarket and seeing Folgers on the shelf. It's hard to imagine that the best part of waking wouldn't be Folgers in your cup.

-Corey