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Hello and thank you for visiting our rhetorical analysis blog. Here we will be analyzing and evaluating the rhetorical situations, rhetorical elements, and overall effect of two television coffee advertisements, one from the mid-1960s and the other from the early 1990s. To your right you will find five different coffee advertisements listed under Videos. The two bound by *asterisks* are the two primary sources for our analysis, and the others simply add a bit of background to the change in themes over time. Please watch our two sources, and feel free to view any of the other videos you wish.

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