The 1990's Folger's coffee commercial begins with a shot of a married couple in bed, quickly followed by the husband waking from bed and going to the kitchen. Once in the kitchen the husband decides to make breakfast for the wife, taking out the Folger's coffee, the husband steals a few quick whiffs of the coffee. Meanwhile, the wife is awoken by the smell and finds herself delighted when she sees her husband making her breakfast in bed.
So why present a commerical of a married couple's morning routine? What is the rhetorical situation? The writer displays the couple's morning routine in an effort to demonstrate how this specific morning is different than any other, this specific morning is better. This is a result of the coffee which the husband decides to make for a change. The writer crafts the text in this way in an effort to appeal to both the men and women of the public. The women can deduce logically that having Folger's coffee will cause their husbands to make breakfast for a change. While the men can deduce that having Folger's coffee will allow them to be happier in the morning with their wives.
-Mariah
Although you make a great point, your I believe your logic is slightly off. Rather than the coffee initiating the special morning, I believe that the morning is a special occasion in it of itself, which is the reason for the breakfast in bed. The coffee seems to me to be the highlight of this special breakfast, not the reason for it.
ReplyDeleteI'm not sure if I agree with your statement that women believe having Folger's coffee will cause their husbands to make breakfast in bed. They see that men that make breakfast use Folger's.
ReplyDeleteI agree with Andrew that it does not necessarily mean that men will make coffee for their wives. Maybe it is more expressing the idea that it will make relationships more stable and fulfilling?
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