Logos and Pathos in the 90s ad

The 90s Folgers ad is aimed more towards men hoping to improve their romantic relationship with their wives. To emphasize the positive impact of Folgers coffee on the relationship, Folgers makes the ad happy and playful. The ad uses logos showing that a husband making the mountain grown Folgers coffee once in a while helps make his wife happy. It shows his wife how loving and caring he is. Furthermore, the wife wakes up by the smell of the coffee with a smile on her face. This appeals to emotion and logic of the targeted audience since the ad shows that even the smell of Folgers coffee is extremely great, which pleases the wife. The ad focuses on how much the wife appreciates her husband trying to make her happy. So, by showing a pleasant response from the wife, the ad appeals to emotions of the targeted audience. If the man can make his wife happy by making Folgers coffee for her, they can do the same.


--Aayush